The most pivotal point in the work yet has to be when Augustine's great friend from Thagaste dies, and leaves Augustine in crippling grief. Like a successful adverstiser, Augustine presents his audience with his problem: he cannot get over the death of his friend, who was like his other half in his own words.
Moving away from Thagaste to Carthage, Augustine eventually finds ways to recover from his loss; he finds solace in new friends, in 'transient' objects. Here he delivers the comparison between his current product and his previous one ("these other cleaning products merelyl cover up the stain, this one gets rid of the root problem"). Only in God was he able to find absolute peace and love- he never need fear grief over that which is eternal.
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